Clients are lead to your website that is getting more sale and calls to your business.
Your ads are targeted ads to customers in Botswana or even international countries.
Your business will be found by potential customers as soon as the search for your products & services on Google.
The Ads are only paid when potential clients go to your ad or website.
Display advertising is just advertising using different digital channels meaning ads can be shown on websites, smartphones, mobile apps, games and social media messages. So those ads come in different format which are the following:
Video ads are shown only to the potential clients you are targeting to watch and you only pay when they watch on YouTube. So those cut wasting money in advertising to people that are not interested in what your business offer.
Getting your App in front of the right users. App ads is a way of advertising your app on IOs and Android users on Google.